In recent years, by the impact of the real estate market and the impact of consumer upgrading, traditional furniture stores and retail terminals are facing a double decline in customer traffic, turnover. The consumer market is increasingly pursuing quality, service, experience, so the traditional business model of furniture business enterprises is facing a huge impact in the new economic environment. Transformation and change are imperative. Considering the high cost of investment and small radiation range of the brick and mortar stores, Harmony Home is thinking of a new model of on-site design, customers can experience through VR sites.
Able to radiate to the surrounding new communities, integrating furniture brand display and VR experience area, providing one-stop solutions for families in small and medium-sized cities for good home life.
Harmony home VR experience truck explores a new business form for furniture terminal stores. The mobile experience truck can drive to each community, to carry out on-site design for customers. It breaks through the development of bottlenecks of current terminal store operations with a new perspective.