Pizza Hut Mobile Food Truck

Project Background

Pizza Hut, the world's largest pizza chain, has been committed to bringing a newer dining fashion and providing better services to customers. With the rapid rise of China's small and medium-sized cities and the significant increase of residents' consumption levels, Pizza Hut started to extend its market expansion to small and medium-sized cities while further strengthening its layout in large cities, in order to increase Pizza Hut's coverage and penetration in the Chinese market. To this end, Pizza Hut is trying to launch "Mobile Food Truck", hoping to provide more convenient service with an innovative model.

Custom Requirements

1.Flexible and mobile to broaden the contact area of Pizza Hut's consumer base and achieve continuous brand exposure.
2. The internal space can be set up to accommodate standard kitchen equipment to ensure the same quality standards as the stores.

Operating Effect

1. The eye-catching and chic Pizza Hut mobile food truck attracts many attention as soon as it appears. Through the windows, people get the pizza and coffee made on siteand enjoy them instantly in front of the store. This also allows Pizza Hut's branded products and major new products to open up the market more quickly and integrate into consumers' daily lives.
2. Mobile pizza trucks eliminate the challenge of site selection, save on rent, and significantly reduce operating costs such as staff salaries and fixed inputs. On the one hand, it provides consumers with convenient and humanized services through mobile locations, and on the other hand, the delicious food, comfortable environment and the new experience of "Mobile Happy Restaurant" have won more customers for Pizza Hut and significantly increased sales performance.