High-speed service area represents the image of a city, nowadays, the investment of a medium-sized store in the service area is close to 1 million, and the return rate is low. Based on this situation, service area catering can generally only do some food that can be eaten immediately, with strong retail attributes, and customers who are spoiled by various cuisines naturally cannot accept such "crude" and expensive food, resulting in many service areas being criticized and affecting the image of the city.
1.With huge passenger flow, it requires ready-to-buy, while having certain local characteristics.
2. With food like barbecue, juice, ice cream, cold drinks, etc..as the main business type.
Shandong Yinhu Expressway Service Area Management Co., Ltd. mainly operates 60 service areas, with Changqing, Linyi, Lijin, Weifang North, Shouguang and other five service areas for mobile stores trial operation points. It is measured that one food truck can make a turnover of 3000 yuan, there are currently 10 mobile food trucks in 5 service areas with an annual profit of 7.254 million.
After the mobile food trucks are put into use, the service area has become a window for the external promotion of local specialties snacks, improving the first impression of the city by passing tourists.