The project is located in the inner commercial street of Hanlin Square, which is an old city renovation project. In order to improve the traditional commercial image and consumption level of the old city, and to reshape the cultural and commercial self-confidence of the Taihe people, the Taihe County Government vigorously builds the first Nordic-themed street in Taihe - "Misty Deer Street". With "deer" as the memory symbol and a variety of businesses such as clothing and footwear, snacks, and light meals as the carrier, the street is committed to making the Misty Deer Fashion Street a new city card of Taihe. It is necessary to make the commercial business "differentiation" and create regional topics, giving "new life" to the neighborhood.
1. Car body design incorporates the "deer" element, with an international and fashionable tone, to create a "warm" commercial showground.
2. Integrate with the properties of the industry, in line with the future investment needs.
3. Pay more attention to consumer participation, experience and feeling, make customers willing to stay.
Nearly 40 JEKEEN’s moving shops landed in Taihe Misty Deer Fashion Street within one month. Combining the consumption habits and consumption level of local customers, the Street involves catering and entertainment at the same time, greatly solved the problem of commercial support. The design was based on the theme of Nordic style, extracting three very representative visual symbols of aurora borealis, snowflakes and forest, and extending the IP of "deer", forming a unique landscape.