Wuzhizhou Island is known as "China's Maldives" because of its clear water, rolling hills, and quiet harbor. Nowadays, tourists always seek novelties, simple sightseeing attractions without leisure and entertainment products have failed to attract them. And the economic efficiency is not high because of the single profit model.
1. Fashionable and trendy, strong landscape features, can cause the impulse of tourists to take photos and share them on the internet.
2. To enhance tourists' experience and inject fresh elements into Hainan Wuzhizhou Island.
JEKEEN’s mobile food trucks fill the shortboard of consumption space. It enhances the sense of the experience of tourists without destroying the original ecological environment at the same time. The specific visual memory points attract more and more people, becoming a beautiful landscape in Hainan Wuzhizhou Island.