Shenyang has a profound cultural heritage, rich in cultural and tourist resources. Jixiang commercial street originated in the Qing Dynasty. As a transportation hub, it has always been a prosperous place where merchants gathering together, known as the "Second Middle Street". In 2020, the government proposed to invigorate the night business and economy. Relying on the development of the automobile industry in Dadong District, the project of "Jixiang Automobile Theme Commercial Street" came into being.
1. The total Jixiang Automobile Theme Commercial Street is about 530 meters, the project requires injecting new elements of cultural tourism into the business model.
2. Taking the rich historical and cultural resources as the cornerstone, fully excavate s the spiritual core of the block, further highlighting the regional characteristics. Make the “Hundred Year Jixiang” night economy brand famous.
3. The whole street format needs to cover eating, drinking, entertaining, shopping and enjoying, providing multi-dimensional consumption scenarios for tourists and citizens.
4. Strengthen the night lighting effect and extend the consumption chain. Take full advantage of the country's full support for the night economy development to build a benchmark for the national night economy demonstration block.
1. After field surveys, JEKEEN made integrated customization from product design, layout to scene creation. We tailored a unique car-themed night market full of local characteristics with 138 mobile shops.
2. The mobile business spots gather various types of snakes as well as cultural and creative products. Such an integrated commercial street with history and modern fashion soon becomes a new photogenic spot in Shenyang.
3. The main leaders of Shenyang participated in the opening ceremony of the street, put forward guidance on the future development of the block, and highly praised the positioning of the "automobile theme". And it was later assessed as one of the first batches of night economy blocks in Shenyang.
4. As an automobile-themed cultural and tourism commercial street, the opening of Jixiang Street has been reported by much domestic media.
5. The join of JEKEEN revitalizes not only the night economy but also the 24-hour economy! The project will gradually increase the brand awareness of the enterprises in Dadong District; attract local and foreign elites to settle in Dadong District; effectively solve the problem of entrepreneurship among young people and college students in the district; accelerate the growth of e-commerce business; help tourism industry upgrade and transformation.